Tencent appoints 123RF as Smart Performance Advertising Official Global Reseller

KUALA LUMPUR, (14 March 2017), - Tencent has recently appointed 123RF as its official global reseller under its "Zhihui Tui" or Smart Performance Advertising program. Zhihui Tui is an advertising platform that brings together three of Tencent's biggest advertising segments, namely Information, Entertainment and Social, with the aim of offering scalable and precise advertising to businesses setting their sights on China.

As Tencent's Global Reseller, 123RF's clients will have the ability to amplify their brand presence in China's dynamic and high growth market effortlessly through 123RF. 123RF streamlines the process of marketing into China by creating a bridge between both the English and Chinese speaking worlds.

123RF's in-house team of experts on the Chinese market, skilled with core competencies in campaign analysis and optimization, are on hand to help clients strategically place advertisements and allocate media spend on platforms where it will have the most impact within Tencent's vibrant advertising ecosystem that touches 880 million active users.

In addition to being supported by an experienced consulting team with extensive online marketing experience in China, 123RF clients will also be equipped with a multi-platform advertising panel allowing Real-Time user segmentation driven by big data.

Media spend can be allocated across multiple platforms within Tencent's advertising ecosystem, including China's most ubiquitous social media platform brands such as QQ.com (#1 informational portal with most users in China with 647 million users), WeChat (846 million users, 100% audience reach), Tencent News and Tencent Video.

"It's a win-win for both 123RF and Tencent as it leverages on 123RF's extensive global agency network and capability to serve clients who want to market their products and services to users in China.” said KK Lee, Director of Commercial Strategy from Tencent.


Founded in 2005, 123RF has grown to be one of the world's largest royalty-free digital stock agency. As part of the Inmagine Group, 123RF has helped a wide clientele of individuals and businesses from 44 locations worldwide tell their stories using creative imagery, sounds and motion contributed by talents from around the world. 123RF aims to be a creative solutions enabler through constant innovation, new products and services.


Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent's diversified services include QQ, Weixin/WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com and Tencent News for information and Tencent Video for video content.

Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a mutually beneficial environment for partners, and staying close to users.

For more information, please contact:

Angelina L.
PR & Strategic Communications
email: angelina@123rf.com
website: https://www.123rf.com/tencent/